You'll Be Seeing This Scary Japanese Tire Commercial Again In Your Nightmares — fastcocreate.com

No matter how seasoned a driver you are, the threat of a car accident is always lurking. Even if you're in no way impaired or distracted and your car is up to code, there are still so many other cars and their drivers and the elements. It is for this reason that so many car commercials can easily tap into the primal fear of protecting one's family. A new ad for tires is making waves in Japan, however, with another kind of fear entirely.

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