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This Whiskey Ad Doesn't Use Sex Appeal To Sell Booze, And Yet It's Way Better Than Every Other Commercial That Does. — distractify2.com
Sharing a toast with friends can - and should - be a celebration. This commercial touches on something that few boozy commercials do: drinking should be a celebration of something significant, not merely the stuff you're drinking while chasing tail.
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The communication in this ad is very interesting: drinking quality whiskey is not an habit but a deserved gratification. I don't like whiskeys to be honest but i like the message of the ad.
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Very well said arianne ! Totally agree with this "messaging". blucaos is a fan of whiskey if I remember correctly, and especially an expert on adv, so here included in the conversation :)
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matteodemonti you must see this!
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