23andMe Founder Discusses The Promises And Perils Of Genetic Information — techcrunch.com

Anne Wojcicki, the founder of the popular direct-to-consumer genetics testing company 23andMe, sat down with us at the SXSW Interactive gathering this past weekend in Austin, Texas to discuss both the promise and perils of giving the masses access to their health data. “If consumers were more empowered, they would take more responsibility for their health,” Wojcicki tells me in the video interview embedded above. Wojcicki has a (very) optimistic belief that if consumers knew how vulnerable they are to obesity and other preventable diseases, they could be significantly reduced.

Read More