Jung von Matt/Neckar Agency Pranks DHL's Rivals In Viral Marketing Campaign — creativeguerrillamarketing.com

100 Shares Twitter 21 Facebook 66 Google+ 7 Pin It Share 1 4 StumbleUpon 1 100 Flares × Jung von Matt/Neckar is an advertising agency based in Germany and also quite the force to be reckoned with. Several weeks ago, they came up with a brilliant prank in which they took the idea of the Trojan horse and used it in marketing. The result? The Trojan Mailing. In a matter of a couple weeks, they racked up several thousands views and now has over 5 million views on Facebook. The campaign was so outrageous that online critics questioned if DHL was actually behind this prank.

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