Marketo Announces New Marketing Platform To Battle Oracle, Salesforce, Adobe — forbes.com

As marketing change agents increasingly use technology to better engage their buyers, the battle to be the preferred tech partner for marketers is heating up. Oracle Oracle and Salesforce have been on acquisition sprees to bolster their portfolios. And yesterday Marketo announced an expanded suite of products that it hopes will position the company as the command center for marketing. I recently discussed Marketo’s strategy with Jon Miller, VP of Product Marketing (@jonmiller), to gain insight into the company’s announcements.

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