One Man Shows That One Word Makes All The Difference [NSFW] — creativeguerrillamarketing.com

78 Shares Twitter 20 Facebook 49 Google+ 2 Pin It Share 2 4 StumbleUpon 1 78 Flares × The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious with the message. Afterwards, he changed the sign to say “help the poor” and his message is one that is so common that people just walk right past him.

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