Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech — techcrunch.com

Telefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It’s teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix, the defunct ad exchange whose assets were acquired by the private equity giant at the beginning of this year. Axonix, which will be based in London, is officially opening for business in May with its self-service mobile ad platform initially focused on the U.S., Latin American and European markets.

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