Betterment, the online financial services firm pitching better investments through technology, has raised $32 million in its latest round of funding.
Consumer-focused financial services startups of all stripes have raised significant investments from venture capitalists in recent months, as companies try to tackle the morass of modern money management.
The financial services industry encompasses trillions of dollars of transactions and wealth management is increasingly critical in the U.S. because less than 25% of all Americans have access to a guaranteed retirement plan, according to a report by the Center for American Progress.
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