Online dating site Zoosk just filed its S-1 registration statement with the SEC, announcing its plans to raise $100 million in an initial public offering. The company, which has offers up a website and apps for daters around the world to find each other, posted a net loss of $2.6 million in 2013 on revenues of $178 million.
Zoosk uses big data and a bit of algorithmic recommendations technology to help its users find partners. With a “proprietary Behavioral Matchmaking engine,” the company learns from clicks, messaging, and other actions of its members to produce matches that are supposed to find better matches. The idea is that the more data it has, the better its recommendations get.
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