Birchbox Raises $60 Million to Shake Up the Beauty Industry — mashable.com

Birchbox, the popular ecommerce service for beauty products, announced Monday that it has raised $60 million in funding. The Series B funding round was led by Viking Global Investors and brings Birchbox's total funding to date to just more than $70 million. Fortune, which broke the news, reports that the latest funding round values Birchbox at around $485 million. From the start, the Birchbox team has tried to rethink the experience for customers discovering and making first-time purchases of beauty products online. During the holiday season last year, Birchbox's founders saw a notable uptick in traction among brands and consumers and decided it was time to raise additional funds to seize the momentum.

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