American Express Expands Its Serve Prepaid Card to Walmart — forbes.com

Amex, best known for high-end cards such as its Platinum and Black, is continuing an expansion in thee opposition end of the wealth spectrum to provide banking products without physical branches at prices that appeal to people who don’t want to pay bank fees. The company today announced its full service reloadable prepaid account, American Express American Express Serve, will be available for purchase at 4,100 Walmart stores nationwide.  These Walmart stores will also become a part of Serve’s free cash reloading network.  This means Serve customers can now add cash to their Account for free across 19,500 U.S. Walmart, CVS/pharmacy, and participating 7-ELEVEN locations. Amex in 2012 teamed up with Walmart to offer a Bluebird card which generated more than one million accounts in its first year.

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