Salesforce has poured a lot of investment into social and mobile products to make sure that its suite of cloud-based CRM services continues to find audiences where consumers are engaging online the most these days. Today it unveiled the latest move in that direction, Salesforce1 Service Cloud SOS — Service SOS for short — one-touch live video support and on-screen guided assistance for businesses that want to incorporate Amazon Mayday-style buttons so that users can talk with support agents when they have questions or problems with an app.
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