Europe's version of the NCAA Final Four — the Euroleague Final Four — is almost upon us. If anything can be gleaned from its new ad spot, there will be a lot of dunks — in the pool.
The ad for the finals, which is sponsored by Turkish Airlines, begins with league stars Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hanging out in a tranquil pool scene. As they pass the basketball back and forth, the scene escalates until one player alley-oops off a pass from another player, slowly rising from the water's surface wearing a jetpack.
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