Salesforce Launches Its Social Studio For Marketing Collaboration And Custom Integrations — techcrunch.com

Salesforce.com says it’s launching a new set of tools for marketers on social media, one that’s supposed to improve collaboration and integrate with third-party partners. The full name of the product is a bit of a mouthful — the Radian6 + Buddy Media Social Studio. However, it points to the way that Salesforce has created its social media strategy through startup acquisitions. (That’s even clearer when you note that the Social Studio is part of the ExactTarget Marketing Cloud.)

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