Hipstamatic’s Makers Introduce Cinamatic, A New Video Editing App — techcrunch.com

The makers of Hipstamatic, the app that was introduced in 2009 and gained a loyal following for its square-format photos and filters before Instagram took over in ubiquity, has launched a new video editing app called Cinamatic. Cinamatic is currently available for iPhones and costs $1.99. Additional filters are available as in-app purchases. Cinamatic uses the same formula as Hipstamatic: first you take a square-format video of three to 15 seconds, then you chose a filter. Clips can be saved in the app and edited again later. Though Hipstamatic has its own photo-sharing app called Oggl, video-sharing on Cinamatic is integrated with Facebook, Vine, and Instagram instead.

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