Don't call it a reading app: Instapaper grows up — theverge.com

Instapaper began as a solution to a single, simple problem: developer Marco Arment couldn't find anything to read on the train, so he built a website that stored links for him to come back to later. But over the last seven years it's evolved into a full-featured app that de-clutters the internet and makes everything a little more pleasant to read. Last fall the service got a new life at Digg and Dots owner Betaworks, which today took the first step in turning Instapaper into something much more ambitious than a read-it-later app.

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