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Featuring 33 giant cans of Jim Beam, floating gently in the water at the-50 metre long outdoor swimming pool at Iceberg’s, the Barrel to Bondi TVC tells the story of how the bourbon and coke is created with care in Kentucky, U.S.A, before being flown over to Australia – the ideal place to keep it chilled.
The concept was originated by The Works, a Sydney based advertising agency, but Big Kahuna Imagineering was responsible for converting the pool into an enormous cooler complete with life- sized Jim Beam cans.
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