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Charity as Art: Vans Makes Philanthropy Cool — forbes.com

In-kind giving is an underappreciated and underutilized form of corporate philanthropy — a low-hanging fruit that too few companies bother to pluck. Aside from the obvious benefits to nonprofits, there are so many reasons for businesses to leverage the advantages of gifts in kind, from the impressive tax deductions that accompany these forms of giving – with even greater tax benefits for companies than donating cash – to the very real potential for increased employee engagement, recruitment and retention.

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