Japanese apparel maker Uniqlo is no stranger to integrating technology into its unique marketing campaigns.
But a new promotion goes several steps further by allowing consumers to design their own clothes, using a smartphone app.
Dubbed UTme!, the app enables users to take a photo, type text or draw a design, then have that design uploaded to the Uniqlo website, and placed on a shirt they can purchase for 1,990 yen (about $20).
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