Is Electronic Dance Music The Ticket To Reach Millennials? — forbes.com

Being in my forties, I can’t say I have a favorite DJ. I still think of music as something coming out of a guitar. But being in marketing, I can’t ignore the ferocious upswell in popularity of this little thing called “electronic dance music” (EDM). It’s the fastest growing genre of music, leaving hip-hop and rock in the dust. I had read that Millennials are driving the EDM surge and, let’s face it, Millennials are an important nut to crack from a marketing standpoint.

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