INDIO Beer Celebrates 120 By Emphasizing Diversity in Mexico — creativeguerrillamarketing.com

23 Shares Twitter 15 Facebook 3 Google+ 1 Pin It Share 0 3 StumbleUpon 1 23 Flares × The Mexican beer Indio has been the beer of the youths since 1893. So to celebrate its 120th anniversary they launched a contest in search of 120 labels for its bottle, each one representing one of the 120+ subcultures in Mexico that drunk Indio through these years. The campaign was meant to emphasis and bring awareness to the diversity that can be found in Mexico and also show appreciation for each and every one. They chose 120 unique designs out of over 5000 design proposals.

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