DreamWorks Animation Leans On The Penguins Of Madagascar To Save Their Ice — cinemablend.com

The Wrap has announced that Home, which was originally supposed to be released on November 26th, 2014; has been moved to March 27th, 2015 – the original date marked out for the return of the infamous penguins who helped make Madagascar a viable franchise, and have enjoyed animated short and series spin offs. A move like this typically speaks to a studio not being very confident in the product that they're delaying, but I think there's a much clearer motive to the switch. DreamWorks Animation wants to put the sure bet ( The Penguins Of Madagascar) on the table so it can make some fast, easy money up front, thus leaving themselves some time to reposition and cushion the untested property in their arsenal.

Read More