Box Office: Warner Bros.' Stormy Summer Leads to Strategy Questions — hollywoodreporter.com

This story first appeared in the June 20 issue of The Hollywood Reporter magazine. With Warner Bros. hitting an unaccustomed rough patch that could stretch into 2015, some are questioning its strategy of swinging for home runs on every project. "They are the one studio that's made absolutely no bones about the fact that they only want to be doing huge mother-friggin' movies," says one producer. "If you go to them with a movie that costs $30 million but could do $100 million, they'll say, 'Chicken feed!' " ("Doubles," says this person, are routed to its New Line label.)

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