DreamWorksTV Hits YouTube With Shrek the Ogre 'Vlogger' — mashable.com

DreamWorks Animation has launched its YouTube arm, DreamWorksTV, with a slew of "vloggers" that you've come to know on the big screen (including Shrek, Puss in Boots and Kung Fu Panda) — and quite a few original newcomers, too. As of Monday morning, DWA is officially cashing in on the No. 1 reason it bought Awesomeness TV for $33 million plus incentives last year: so it could leverage its popular animated characters online and help launch a bunch of new ones.

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