Kit Kat Creates Billboard That Doubles As A Bench — creativeguerrillamarketing.com

The partnership of Google’s Android and Kit Kat has caused a bit of a stir in the marketing world of late. But whether you think it’s a big sellout, or a clever brand cooperation around the launch of a new operating system (called Kit Kat) for the company, they are showcasing some interesting marketing ideas. The “Have A Seat” campaign, which ran in Amsterdam and Utrecht, gives people a chance to win a Nexus 7 just by taking a seat on the specially installed KitKat billboards, and still being there at a specific time.

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