The 2014 FIFA World Cup is not only a stage where the world’s best players proudly compete for their respective countries, but it’s also the battleground upon which Nike, Adidas and Puma go to war. Each of them arming their sponsored teams and players with their finest technology in the hope they win and showcase it to the millions watching.
But do coaches really care about the kit or is it just another form of advertising that brings in another pay cheque?
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