It’s been a busy few months for Time Inc. Not only has the publishing company spun out from Time Warner, it has also revamped the websites for its publications Time, Money, and Fortune. Now Sports Illustrated is launching a new website, and new products, too.
I got a quick tour of the website last week, and the change struck me as a bit more dramatic than the company’s other recent redesigns. Jim Delorenzo, vice president and general manager of SI.com described it as a “soup to nuts” rebuild (based on Drupal’s content management system) of both the website you see and the backend publishing tools. Instead of a standard magazine landing page, the Sports Illustrated homepage has been transformed into an endless stream of customizable modules that can feature different kinds of content, like sports scores and video highlights.
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