Zappos Launches Native Windows Phone App — mashable.com

You can now add Zappos to the list of companies slowly making their way to Windows Phone. The Las Vegas-based retailer launched its first Windows Phone app Tuesday. Zappos developed the app through a partnership with Microsoft. Unlike some Windows Phone apps — such as the one recently launched for Pinterest — Zappos' app is a true native app, and not just a shortcut to its mobile site. "Windows Phone doesn't have a lot of native apps," Aki Iida, Zappos' head of mobile, told Mashable. "When you build web apps, one of the main challenges that you have is you have to build the same experience for all devices. With native experience, you can build technology that allows you to make all the transitions much smoother and easier."

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