Animated 'Hercules' Poster Brings Man Vs. Lion to Life — hollywoodreporter.com

It’s a scene that’s appeared in both trailers to date, and now the face-off between Dwayne Johnson’s mythical titan and the King of the Jungle has been turned into a “living one-sheet” poster promoting this month’s Hercules. The “living” poster (below) is another incarnation of the “motion poster” idea that showed up to promote Fox’s The Wolverine last year: short loops of video that expand the traditional poster format into something more akin to a gif or Vine video as if to make it a little bit more palatable for Internet-familiar audiences and our short attention spans.

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