Beck’s Beer: World’s First Playable Music Posters — creativeguerrillamarketing.com

As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand. These posters were the ‘world’s first’ playable music posters, consisting of a combination of conductive ink and other new technologies. The posters, which were a part of a larger campaign to support New Zealand musicians and recording artists, allowed people to listen to 10 new tracks by 10 great New Zealand artists. They could also add to and remix tracks with other tools included in the poster interface.

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