Wendy’s and Boyz II Men officially won the Internet Thursday (July 10)—and it’s not even close.
In an ingenious marketing move, the fast food chain tapped the harmonizing “Motownphilly” triumvirate to sing a song about the Pretzel Bacon Cheeseburger — one composed entirely of tweets sent by avid fans of the previously discontinued menu item.
The spot begins with Nathan Morris using his bedroom voice for the opening salvo, “Boyz II Men turning tweets into love songs for @Wendys…I’m just sayin.”
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