E3 is an event all about spectacle and being over the top. Booths rattle your bones with bombastic speakers when you walk by; characters in costume, or scantily clad women, assault passers-by with flyers and freebies.
So when you come to the conference to show off a more introspective and quiet game, you might struggle to stand out. Especially when the game features a not-very-video-gamey mechanic: writing.
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