One physician who works with the elderly tells Michael Rossato-Bennett’s camera, in the documentary “Alive Inside,” that he can write prescriptions for $1,000 a month in medications for older people under his care, without anyone in the healthcare bureaucracy batting an eye. Somebody will pay for it (ultimately that somebody is you and me, I suppose) even though the powerful pharmaceutical cocktails served up in nursing homes do little or nothing for people with dementia, except keep them docile and manageable. But if he wants to give those older folks $40 iPods loaded up with music they remember – which both research and empirical evidence suggest will improve their lives immensely — well, you can hardly imagine the dense fog of bureaucratic hostility that descends upon the whole enterprise.
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