This story first appeared in the Aug. 1 issue of The Hollywood Reporter magazine.
All the talk that Rupert Murdoch is determined to buy Time Warner might have slightly obscured the feeling among many who know Time Warner CEO Jeff Bewkes that Bewkes is equally determined to sell.
That's also the conclusion of others who have merely observed Bewkes' behavior in recent years. "There's no other way to interpret it," says a senior industry executive, referring to Bewkes' seemingly steady march to make Time Warner an attractive target as he pared away AOL, then Time Warner Cable and finally the Time Inc. magazine division in June.
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