Snoopy is branching out on social media and taking his sister, Belle, with him. The iconic Peanuts character is joining an expanding list of brands on the small but growing social network We Heart It.
We Heart It, which reports 30 million members and recently added ads, is something of the social media lovechild between Instagram and Pinterest. It has the artsy images of the former and the grid-style pinup board of the latter. It differs from most networks, where hateful comments seem to inevitably bubble up, by focusing on more positive imagery and banning comments of any kind.
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