Making Money In The Music Industry — forbes.com

Last year, Jimmy Kimmel Live sent a crew to Coachella, the two-weekend music festival held in the middle of the Southern California desert, to ask attendees their opinions about various bands that would ostensibly be playing during the event. One after another, interviewees appeared on camera to say that they knew about the bands in question, enjoyed their work and were really looking forward to seeing them perform live. A few even said they had already done so.

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