Shakira's 'La La La' is Now the Most-Shared Ad of All Time — mashable.com

After three years as the world's most-shared ad, Volkswagen's "The Force" ad has been eclipsed by Shakira's Activia-sponsored paean to the World Cup, " La La La (Brazil 2014) ft. Carlinhos Brown." Researcher Unruly reports that Shakira's video now has 5,375,756 shares across Facebook, Twitter and the blogosphere. That's more than "The Force" with 5,372,945 shares. As Unruly notes, it doesn't hurt that Shakira recently became the first person with 100 million Facebook likes. Unruly also attributes the success to the growing trend of "trackvertising," in which a brand and a musical artist collaborate on a video that serves as both a new song release and an ad.

Read More