The 7-Figure Scowl: How Grumpy Cat Is Building a Media Empire — hollywoodreporter.com

This story first appeared in the Aug. 8 issue of The Hollywood Reporter magazine. Amid the screaming teenage girls and YouTube heartthrobs at the fifth annual VidCon in Anaheim, Calif., in June, one burgeoning starlet was having a very bad day. She slept through her two-hour meet-and-greet with fans, occasionally waking up to frown at the hundreds of people waiting in line. But this was Grumpy Cat, and her signature scowl had cameras flashing and grown men cooing.

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