5 Things All Small Businesses Must Know About Big Data — mashable.com

Confused about Big Data? You're not the only one. For most small business owners, Big Data is one big mystery. And if you don't understand Big Data, you probably also have no clue how this type of intelligence gathering works or how to start extracting valuable information from data sources you already have — which means your business is missing out on big opportunities. To help you make sense of what Big Data is all about and how it can aid you in making better business decisions, here are five of the most baffling things about Big Data demystified.

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