philadelphia museum of art rebrand by paula scher — designboom.com

pentagram’s paula scher has designed a bold new identity for the philadelphia museum of art that’s both iconic and expressive, the logo customizes the letter ‘A’ in the word ‘Art’ to highlight the breadth of the museum’s remarkable collection. the new identity launched earlier this month with the unveiling of plans for a major renewal and expansion of the museum by the architect frank gehry. the previous philadelphia museum of art logo.

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