Apple's iPhone 5S Ad Focuses on Innovating How You Work — mashable.com

If the rumors are true, we're only a few of months away from the debut of a brand new iPhone, but that hasn't stopped Apple from ramping up its promotion of the iPhone 5S. Just a month after showing off an iPhone 5S commercial focused on the family, Apple has revealed yet another high production value video spot, this time emphasizing how the device assists people in their work. Simple titled "Dreams," the commercial takes us on a visual journey through scenarios in which weather researchers, firemen, a pilot, a jeweler and a painter use the versatile smartphone to do everything from taking environmental readings to pinpointing the location of an emergency.

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