MUJI Executive Kei Suzuki On Future Growth Of Japan's 'No Brand' Retailer — forbes.com

TOKYO – Western consumers obsessed with pens, notebooks and knick-knacks from the Japanese retailer MUJI may be surprised to learn more about how the company winds up with its signature designs and how far MUJI plans to take its creative ambitions. If MUJI has its way in the West, IKEA may need to watch its back (MUJI is making slow moves into furniture items, which is IKEA’s specialty). And shoppers in the US and Western Europe may want to brace themselves for larger MUJI stores that feature innovative clothing, toys and even modular homes. MUJI has 385 stores in Japan and 255 outside Japan now. While IKEA has fewer stores, its massive stores still reap more revenue ($38.9 billion in Fiscal 2013, compared to $2.2 billion for MUJI for its latest Fiscal year).

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