BeachMint Gets Lucky In Joint Venture With Conde Nast — techcrunch.com

E-commerce platform BeachMint announced it will take over all operations for Lucky Magazine today. The takeover is part of a newly formed joint venture between BeachMint and magazine publishing giant Conde Nast. Called The Lucky Group, it will be led by BeachMint’s Josh Berman as CEO with Lucky’s editor in chief Eva Chen and the magazine’s senior VP, Gillian Gorman Round. A partnership like this makes sense for both BeachMint and Lucky. BeachMint already had the built-in tech to make itself an ideal candidate. Lucky provides the demographic (upper middle class professional women in their mid to late 30’s) to pull in shoppers for BeachMint’s e-commerce platform. “BeachMint has spent the last few years developing a technology platform, growing digital audiences and scaling our commerce operations,” says Berman. “Lucky magazine is about shopping. It references hundreds of brands in every issue and is already responsible for thousands of purchases every day,” he added.

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