Runner Claire Wyckoff Uses the Nike+ App to Draw Pictures — vogue.com

We tracked her down and asked her to create Vogue.com a custom run in the shape of this summer’s official off-duty sandal-a Birkenstock-because what better than some crunchy fashion footwear to inspire you to run in the great outdoors? Then we sat down and asked her a few questions about her fitness innovation. Many great discoveries occur by accident. Would you call your discovery of the artistic potential of the Nike+ app serendipitous? I mean, it certainly happened by chance-I ran something that looked like a dog so I just ran a dog. And it’s been serendipitous for me. I can’t tell you how delightful the response has been. I hope people run with it, and this changes how people use Nike+. That’s where this gets really cool to me. People hacking brands. Awesome.

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