What's Up With That Trivago Guy? — mashable.com

One of the most unexpected marketing success stories in recent months has been the ascendance of Trivago, a Düsseldorf-based travel search engine. Some data from researcher YouGov's BrandIndex shows Trivago has come out of nowhere to become as well-known among travelers as Priceline. Some 29% of 3,200 leisure travelers polled by YouGov recall seeing an ad for Trivago — the same amount as Priceline. Expedia got 19% in the same poll. Tripadvisor, which recently launched a $30 million ad campaign, went from 5% to 15%, which is about half of Trivago's score.

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