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Puma's Twitter Hashtag Campaign Just Went Very Wrong — buzzfeed.com

If you allow people to make up their own funny names, you’re asking for trouble. Amy, Mundo, Ayzah, and many more were delighted with these “personalised” notes from Manchester City and Argentina striker Sergio Aguero. All you had to do was tweet @puma and a player, with the hashtag #fastergraph, and you’d get your own message. WHAT COULD POSSIBLY GO WRONG? When fans ask, they shall receive.Reply using @PUMA and #Fastergraph and I’ll send you a digital autograph!

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