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Sony Is Mystified By Massive PS4 Sales — forbes.com

If you wonder how it’s possible that Sony Sony has sold a remarkable 10 million PS4s since launch, you’re in good company. Shuhei Yoshida, Sony’s President of Worldwide Studios, says that he and Sony at large are asking themselves the same question. In an extensive interview with Eurogamer, he says that they’re as stumped as anyone as to how they’ve managed to pull this off: “It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening. You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking. Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited…

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Well, people didn't have anything else worth buying. With the Ps3 it was about phones, the and fancy tablets + economic crisis. Now what? We've got fancy TVs and we need something shiny to plug. And the next shiny thing (if it is wearables) are far away so... Yep let's buy a ps4

8 years ago

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