Before Diana Ross, Mary Wilson and Florence Ballard became the most successful girl group of the rock era, Motown released eight singles by The Supremes, none of which charted in the top 20 of the Billboard Hot 100. Only one, “When the Lovelight Starts Shining Through His Eyes,” cracked the top 30. None of their other singles peaked higher than No. 75.
Then, Motown staff writers Eddie Holland, Lamont Dozier and Brian Holland brought the trio a song that had been turned down by another of the label’s girl groups, The Marvelettes. The Supremes didn’t care for the tune either, but didn’t have the power to reject it. “Where Did Our Love Go” debuted on the Hot 100 the week of July 11, 1964. Six weeks later, the single was No. 1.
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