Messaging App Tango Expands Its Channels Program With BuzzFeed And Other New Publishers — techcrunch.com

Mobile messaging company Tango is announcing some new additions to its Channels program for publishers and brands, including BuzzFeed and Vimeo. As I wrote when the program launched in June, Tango’s Channels represents something similar to Facebook Pages in that it gives consumers a way to subscribe to receive updates from publishers and other brands in the service. It’s not an advertising program per se, but by giving brands a home in Tango, it can feed into the company’s ad efforts.

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