Power Marketing: How To Make A Hashtag Go Viral — forbes.com

Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region’s talented and sometimes notorious @Newspapergrl. We have no business relationship together, but I am always interested to follow her tips. So I was excited when Janet offered to share her adventures in tracking the social media campaign that surrounded Provo, Utah’s recent announcement that it is the third U.S. location to receive Google Fiber. Granted, with news like this the city was sitting on a social media goldmine. But to manage the risks and to ensure an outcome of viral proportions, here’s what the city did, which you could also achieve for your own future social media campaigns.

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